L'oréal Seed Phytonutrients Ad
When I saw the static piles of browns and other earth tones, I understood why L'oréal went that route for their line of new paper bottles, but I was so bored! I decided to liven it up with some color to make the product feel contemporary. I pondered how the company name sounded to me when I said it out loud, considering new modes of audio advertising. "Lo" and "Real" jumped out right away, and I came up with the slogan "Low Impact, Real Change." My color inspiration was a sunflower.