Health Care For The Homeless is an umbrella organization within the County of Alameda's Public Health Division, and has been federally funded since 1967. The Trust Clinic was established in 2012 to provide additional services for the increase in the homeless population in Oakland, California.


My branding strategy was to create something trusted and iconic, with specific references to the body and nature. The images are loosely based on goddesses and plants historically associated with protection and healing.