TBRP Campaign
 
Good Vibrations is a sex shop that has a wonderful reputation for being inclusive of all genders, sexual orientations, and body types. It's a serious brand, but a bit of an obvious one. I created a marketing campaign that's to be rolled out in the spring. "The Bunny Rabbit Phase" reflects the beginning stages of a new relationship, where you're said to have a lot of sex. I wanted to invoke this imagery with abundant movement, a memorable acronym, and a busy composition. I used a carrot for my color inspiration.